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Ads that are judged by the inquiries they bring in.

Paid ads put your business in front of customers today, not in six months. The work is making sure every peso is tracked to a call, a message or a booking, and moving the budget toward what actually brings them in.

Why paid ads go wrong for most small businesses

Boosting posts and running broad campaigns can bring plenty of likes and clicks without a single new customer. Without tracking, there's no way to tell which ads are paying for themselves and which are just spending.

Performance marketing starts from the other end: decide what counts as a result, measure it, and only scale what produces it.

What this includes

  1. Campaigns built around what you sell

    Google Ads for people already searching for your service, and Meta Ads (Facebook and Instagram) for reaching people in your area before they search. Each campaign is set up around one offer, one audience and one place to land, so the budget isn't spread thin across everything at once.

  2. Tracking that counts leads, not clicks

    Before any money is spent, calls, form submissions and messages are tracked in Google Analytics and Google Tag Manager. That way every report answers the question you actually care about: how many inquiries did this bring in, and what did each one cost?

  3. Landing pages that match the ad

    Someone who clicks an ad for aircon cleaning in Davao City should land on a page about aircon cleaning in Davao City, with a clear way to call or book. Matching the page to the ad is often the cheapest way to get more inquiries from the same budget.

  4. Testing and reporting you can follow

    Ads, audiences and offers are tested against each other, and money moves to whatever brings in leads at the lowest cost. You get a plain report each month: what was spent, what came in, and what changes next.

How it fits with the rest of your marketing

Ads bring results quickly but stop when the budget does. Pairing them with Local SEO and a fast website means the business keeps getting found after a campaign ends, and the same tracking shows which channel brings in each inquiry.

SEO & Analytics Local SEO Website Development

Performance Marketing across Davao Region

Available to businesses in all five provinces. See what usually matters most in your city:

Already running ads?

Send me what you're spending and what it brings in, and I'll tell you plainly whether there's room to get more from the same budget.

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