Be the business people find when they search nearby.
Most local buying decisions start with a search on Google, and end with a look at Google Maps and reviews before anyone picks up the phone. Local SEO is the work of making sure your business shows up in that moment, and looks trustworthy once it does.
Why this matters for a local business
When someone searches for a service "near me," Google typically shows a map with three local results before it shows any regular website listings. If your business isn't set up correctly on Google Maps, isn't verified, or has thin, inconsistent, or unmanaged information, you're often invisible in that spot, regardless of how good your business actually is.
Once you do show up, the decision usually comes down to trust: your star rating, how recent and numerous your reviews are, and whether your profile looks active and accurate. That's why Local SEO isn't a one-time setup. It's the combination of getting your listing right and maintaining it so it keeps earning trust over time.
What this includes
Google Business Profile setup & optimization
Your Google Business Profile is what shows up on Google Maps and in local search results when someone nearby searches for what you offer. I make sure yours is fully verified, categorized correctly, and filled out with accurate hours, services, photos, and location details, so you're eligible to appear in the local map pack in the first place.
Reputation management
Reviews are one of the strongest trust signals a potential customer sees before they ever contact you. I help you build a steady, honest flow of reviews, respond to feedback (positive and negative) in a way that reflects well on your business, and keep an eye on your rating over time so small issues don't turn into lost customers.
Ongoing profile management & updates
A Google Business Profile that's updated regularly (new photos, posts, accurate seasonal hours, service changes) tends to perform better than one that's left untouched. I handle these updates on an ongoing basis so your listing stays accurate and active, rather than becoming outdated the way most local business profiles do.
Local citations & consistency
Your business name, address, and phone number should match across the directories and platforms where they appear. Inconsistent listings can quietly work against you. I audit and clean these up so search engines have a clear, consistent picture of your business.
How it fits with the rest of your marketing
Local SEO works best alongside a website that can convert the people it sends your way, which is why it's often paired with website development. A strong Google Business Profile builds the initial trust; your website is where that trust turns into an inquiry, a call, or a booking.
Want a second opinion on your current listing?
If you already have a Google Business Profile, I'm happy to take a look and tell you plainly what's working and what isn't, no obligation attached.